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Hasselblad announces new Phocus updates


Author: Thomas Greenman |  Published: 10/05/2010 18:45:32 |  Rating: 

Hasselblad announces new Phocus updates and exciting new Phocus standalone options

Septemeber 2010: With the introduction of Phocus version 2.6, Phocus Quick and Phocus Mobile, Hasselblad expands its powerful but easy-to-use software and offers applications to meet the various needs of photographers.

Software is critical to every workflow and, therefore, Hasselblad has developed new tools and applications to provide users with more easy and efficient workflow solutions. Hasselblad also realizes that the working conditions - and needs - of photographers fluctuate. Having a trio of Phocus products, each catering to a different need, offers photographers the flexibility of choice.

Phocus 2.6

The first of these is an update to its powerful, but easy-to-use, Phocus software. Version 2.6 offers improvements that expand the application's capabilities and speed workflow. Available in the fourth quarter of 2010 for Mac and Windows platforms, Phocus 2.6 now offers the following features:

Dust Removal Tool:
The Dust Removal tool is designed to quickly remove pesky dust spots caused by dust particles on the sensor. This new tool can be utilized to clean up images individually or in combination with the Modify tool for batch processing, thereby saving time when retouching images.

Star Rating and Filtering:
Rating of images was previously only available via the IPTC core menu as numbers or via the camera integrated 3-color Instant Approval Level system. Now, in addition to the numerical and color-coded rating system, Phocus 2.6 allows users to rate, sort and filter images via star ratings from 0-5 stars.
The star rating system can be used in any view mode including Thumbnail mode, Viewer mode or when a group of images is selected. Once images are rated, they can be quickly sorted by star rating with the corresponding filter in the thumbnail bar.

Import/Export of Image Adjustments:
If you, like most photographers, have specific sets of image adjustments that you use over and over again, you can share those adjustments with other members of your team or, better yet, take them with you so you have them whether you're on location or using rented equipment. With this photographer is also able to use his or her personal adjustments, keywords, layouts, etc. between different other Phocus workstations. This feature also keeps the latest version of Phocus in alignment with the MyPhocus concept that has previously brought options for importing and exporting keywords as well as user layouts to its many users.

Windows support of TIFF and JPEG files:
Like the Mac version, the Windows version of Phocus 2.6 now supports TIFF and JPEG files. With this additional file support, Phocus can take on a broader role in photographers' workflows.

Windows Support of 3rd Party RAW Files:
In response to customer demands and to bring the Windows version of Phocus in line with the Mac version, Hasselblad is currently developing a solution for 3rd party RAW file support for Windows users.

Phocus 2.6 will be demonstrated at the Hasselblad booth during Photokina and will be available for free download from during the fourth quarter of 2010.

Phocus Mobile:

In keeping with the latest technology, Hasselblad has developed a mobile version of Phocus. Available for the iPhone, iPad and iPod Touch, Phocus Mobile offers the option of connecting wirelessly to a computer running Phocus 2.6 and allow users to remotely browse, zoom and rate images - perfect for working with clients in the studio since each person can view images on an electronic device rather than gathering around a single computer.

Phocus Mobile also allows users to remotely operate and trigger a tethered camera, providing control of exposure mode, f/stop, shutter speed, ISO, metering mode and other important capture information, all presented on a virtual camera display. Remote controlling the camera is particularly useful when the camera is located in a difficult-to-access position.

Phocus Mobile is expected to be available for free download at the Apple App store in the fourth quarter of 2010. Meanwhile, visit the Hasselblad booth for a live demonstration.

With these multiple iterations of Phocus, Hasselblad now has a software application to truly meet the various needs of photographers.

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Hasselblad Phocus

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