International Association of Photographers IAP - PROFESSIONAL PHOTOGRAPHERS - USA CANADA - Justin Watterson - Redrock Micro Announces New microEVF
Contact Us
Login: Password:   Forgot Password? Sign Up!
DC Photo Store DC Photo StoreDC Photo Store DC Photo Store
DC Photo Store is online shop of professional phototechnics.
Tag clouds
Hasselblad Phocus Notice Canon equipment photo flowers Angela John

Redrock Micro Announces New microEVF


Author: Tracey Larson |  Published: 10/04/2010 17:54:06 |  Rating: 

Redrock Micro Announces New microEVF electronic viewfinder for HDSLR Cameras

ltra compact, High Definition EVF Sets Standard for Size, Performance, and Price

Hollywood, CA September, 2010 : Redrock Micro, the recognized leader in affordable professional-quality cinema accessories, today announced the new patent-pending Redrock microEVF electronic viewfinder for HDSLR cameras. This is the first electronic viewfinder designed from the ground up specifically for HDSLRs, emphasizing compact lightweight design, superior resolution, and incredible affordability.

The popularity of HDSLRs such as the Canon 5D MKII for video and motion photography has skyrocketed in recent years, but the camera body is not ideal for video. The first generation of solutions for monitoring currently available –attaching an optical viewfinder to the back of the camera’s LCD screen –severely limit placement of the viewfinder and camera body and eliminate possibility of using additional monitors for camera assistants or directors. The new Redrock microEVF is an external electronic viewfinder that connects to the camera body and can be placed anywhere for maximum comfort and stability, and can be part of a multi-monitor solution. The microEVF uses a custom made state-of-the-art backlit LED fitted in an attractive, ergonomic housing.

Key features of the microEVF include:

A full color HD viewfinder designed specifically for the compact, lightweight needs of HDSLR cameras. The microEVF weighs in at less than 6oz.
Ultra-high resolution 1.2m dot display that is higher resolution than the Canon EOS cameras' rear LCD
LED backlight maintains bright crisp picture with minimal power consumption
Electronic assist features that will be announced closer to production release
Infinitely configurable mounting options to position the microEVF exactly where desired
Low power consumption delivers a full day’s continuous viewing with a self-contained battery
“We feel it’s time for a better approach to HDSLR camera monitoring,” said James Hurd, Chief Revolutionary for Redrock Micro. “The microEVF meets this need with an elegantly designed, compact solution that is not only affordable, but also sets a high standard for features and performance.”

The microEVF also compliments advanced camera crews by working alongside external monitors, such as a monitor for the assistant cameraman, and one for a director or video village. The microEVF is compatible with any HDSLR or video camera that provides HDMI output while recording. HDSLR cameras known to be compatible include the Canon 5D MKII, Canon 7D, Canon 60D, Canon T2i, Canon 1D MKIV, Nikon D3s, Nikon D300s, D3100, and D7000.

microEVF is amazingly priced at $595. Availability has not yet been announced. More information can be found at

Viewed: 1036

Home | About | News | Contact Us | Privacy | Terms | Ethics
Copyright © 2009 International Association of Photographers IAP - All rights reserved.