TYPES OF LICENSES. Rules for the use of materials.
Images, videos are sold with licenses. License - is the terms of use of materials. Different licenses have different conditions of use.
The buyer must correctly determine for what purposes and in what territory he needs images and video. In accordance with this, the buyer must choose the type of license. You can not make a mistake with choosing a license.
Infringement of copyrights, conditions of use of licenses, entails prosecution under the law.
Royalty-free. The most common type of license. Exceptional rights to images belong to the author. The buyer uses the images in the volume, resolution and terms, which are spelled out in the contract. Payment for the image is made once, use is multiple.
Extended royalty-free. An extended license is suitable if the image is for commercial purposes, without limits on volumes and circulation.
Rights-Managed (RM) Managed rights license. Images are limited not only in place, but also in time of use.
Advantage for customers: they acquire either the exclusive right to an image, or limit its use by others in a separate region.
Editorial for those who plan to use images in news media and online media. You can not buy images for placement in promotional materials, because people in the pictures did not sign a model release, and therefore did not consent to the use of their identity in advertising. In addition to people in the images, you can find company logos, trademarks and other elements that are never on images with other licenses.
The two most common types of license are Royalty-free and Extended (Enhanced).
In details:
STANDARD ROYALTY-FREE LICENSE
PERMISSIBLE:
On websites, blogs, electronic documents, books, electronic advertising materials, presentations - without restrictions.
In the electronic newsletter.
Not more than 250,000 recipients.
For advertising purposes in magazines, newspapers, books, including on the cover.
The circulation does not exceed 500,000 copies.
Exhibitions and public events.
The number of electronic projects is unlimited.
Term and territory are unlimited.
Payment is a one-time purchase.
IS NOT ALLOWED:
Use in outdoor advertising.
Use as part of the packaging design of goods.
Transfer and sell to third parties.
Place it in free access for downloading and copying.
Use as a trademark, logo.
Use in a context that could damage the reputation of the author, copyright holder, or model.
Use in spam.
EXTENDED ROYALTY-FREE EXTENDED LICENSE
PERMISSIBLE:
On websites, blogs, mailings, in electronic advertising materials, presentations, not intended for sale.
No limits on the number of recipients.
For advertising purposes in magazines, newspapers, books, including on the cover.
No restrictions on the circulation.
For any advertising purposes.
No restrictions on the volume.
The number of projects is unlimited.
Exhibitions and public events.
Use in calendars, postcards, and any other souvenirs, including for sale.
Use as an element of the packaging design of goods.
Use in movies and videos.
Term and territory are unlimited.
Payment - a one-time, when you buy.
NOT ALLOWED:
Use as a trademark, logo.
Transfer and sell to third parties.
Place it in free access for downloading and copying.
Use as a trademark, logo.
Use in a context that could damage the reputation of the author,
rightholder, or model.
Use in spam.
EDITORIAL LICENSE
Materials with the Editorial license are used in newspapers, books, magazines.
Images and videos with the Editorial license (editorial use) can be used only in materials and articles of mass communication.
Materials can not be used for commercial purposes.
Images with the Editorial license can be used:
News articles
Popular books
Documentaries
Other publicly available materials
Images with the Editorial license can not be used:
Advertising
Product Marking
Product Packaging
Any other use for commercial or promotional purposes